Compassionate Care
with Wisconsin Soul
At Frontida, we believe the key to quality care lies in trust, respect, compassion, and dignity. The true measure of success is our residents’ quality of life.
That’s why we work hard to deliver the highest quality individualized care that honors and celebrates the unique qualities of our residents and why we make it our mission to support and guide families on their journey to finding the right community for their loved ones.
Care isn’t just what we do—it’s who we are.
Building Trust
Is At The Heart
of everything we do
The Team
Behind The Mission
In 2009, Crystal and Steve Miller saw an opportunity to make a meaningful difference by acquiring three assisted living communities.
They built Frontida on a foundation of trust, compassion, and integrity, choosing a name derived from the Greek word for “care and nurture.”
A year into owning the three assisted living communities, they immersed themselves in every aspect of the work. Crystal and Steve earned their certifications, stepped into leadership roles, and redefined operations to reflect their vision.
Their commitment to strong values continues to shape Frontida today, ensuring residents feel supported, families find peace of mind, and team members thrive—because when trust is the foundation, everything else falls into place.
Living
Our Values
At Frontida, we’re always focused on nurturing and building trust. We do this by living and applying our core values in everything we do.
Awards
& Partnerships
Owners
Helping Owners
At Frontida, we’re more than a management group—we’re community owners, just like you. We know firsthand what it takes to provide exceptional care for residents, team members, and the surrounding community.
When you partner with Frontida, you’re not just choosing a management group—you’re choosing a trusted ally dedicated to your success.
Our experienced team is skilled at:
Strategic Investment Opportunities
We help you identify and analyze new investment opportunities that align with your goals and market trends.
Expert Regulatory Navigation
Our team guides you through Wisconsin’s complex licensing and regulatory processes with confidence and ease.
Facility Management & Development
From concept to launch, we support the planning, construction, revitalization, and management of new and existing communities.
Compliance & Quality Excellence
We ensure your community meets the highest standards of care, compliance, and award-winning service.
Rooted in Service,
Driven by Our Values
Our
Growth
Leased 3, 20-Bed CBRFs in Milwaukee. Exercised option to purchase in 2015. Sold Facilities in 2019.
16 Bed CBRF in New Berlin, WI. 10 year lease
8 Bed CBRF in Delafield, WI. 4 year lease.
19 Bed CBRF in Fond du Lac, WI. Exercised option to purchase in 2015
Leased Willowgreen Home24 Bed CBRF in Caledonia, WI. Ongoing 10 year lease
24 & 26 Bed CBRF in Fond du Lac, WI. Exercised option to purchase in 2019
Top Workplace AwardMilwaukee Journal Sentinel Award won 6 consecutive years
22 & 26 Bed CBRF in Kimberly, WI. Exercised option to purchase in 2020
Leased Azalea Place20 Bed CBRF in Kenosha, WI. Exercised option to purchase in 2018
Frontida Assisted Living recognized by Kenosha Area Business Alliance
Crystal Miller, CEO, recognized by Kenosha Area Business Alliance
Frontida Management Group (FMG) established to manage outside clients in addition to real estate owned
Small Business Achievement AwardFrontida of Kimberly recognized by Heart of the Valley Chamber of Commerce for response to the COVID-19 Pandemic
Established Frontida Management GroupFrontida of Germantown first client
Added Frontida of Elkhorn (44 bed CBRF), Frontida of Manitowoc (44 CBRF), and Clifden Court (125 bed CBRF)
Added Riverwood Senior Living in Wisconsin Dells (55 bed CBRF)
Beginning partnership for a new build in Kaukauna, Wis. (212 bed, CBRF, RCAC and IL)
Began management of Allouez Senior Living community (125 CBRF)
A Network
Of Trusts
At Frontida, we don’t just manage communities—we build them, nurture them, and understand the weight of every decision.
As owners, we know the challenges, victories, and profound responsibility of providing exceptional care.
We stand beside you, offering the guidance, experience, and unwavering support needed to create thriving communities where residents, families, and team members can flourish.
Let’s grow together!
Our
Communities
Lifestyle
Options
Every lifestyle we offer is tailored to meet our residents’ unique needs, with comfort and connection at the heart.
Assisted Living
We can make life a little easier. Our assisted living lifestyle offers the right amount of help with daily activities, so our residents can focus on doing what makes them happy.
Memory Care
In a caring, nurturing environment, everyone should feel understood and supported. Our memory care program honors everyone’s journey while creating meaningful opportunities for connection and engagement every day.
Behavioral Health
Mental health is of the utmost importance. We help our residents find peace of mind with our compassionate behavioral health approach—focused on providing dignity, understanding, and a supportive environment you can trust.
Independent Living
In our independent living communities, residents find the freedom to explore their passions while being part of a vibrant, supportive neighborhood. Coming soon to our Riverwood location in 2026 and Kaukauna, Wis. in 2027.
Your
Frontida Story
Communication with administrators has been open and transparent. And they have been very helpful in our design of a unique personalized care plan. I greatly appreciate that collaboration. The caregiving staff is top-notch. The dedication and care they bring to the residents is superb. They’ve earned my trust and gratitude.
– Todd F.
We are very pleased as a family with the care our mom is getting. Very impressed with the amount and quality of the activities you have for the residents. Keep up the good work!!!
– Ric H.
Frontida is a company that truly stands by their values, the leadership team has provided so much support allowing us to get better every day. I have worked here for over a year and can honestly say we have done a 180. The care of our residents comes first and it shows. We continually strive to be a great place to work and take pride in how we treat others. It has been a phenomenal experience becoming part of the Frontida team, and I am very excited to see what the future holds.
– Dennis P.
I have had a great experience working here and am looking forward to my future with Frontida. The management and ownership involvement is incredible! The level of dedication the company has to the care of our residents is refreshing. Frontida also truly cares about their staff and investing in their growth and success. I would definitely recommend Frontida to anyone looking for a rewarding career or a dedicated home for their loved one.
– Sam T.
Our family is grateful for the love and care Mom received over the last four years. It was never going to be easy, but knowing Mom was safe and genuinely cared for was a huge relief. Frontida was her home, and by extension, it was also ours. Thank you for making us always feel welcome.
– Resident’s Family
My brother-in-law is at Frontida. The experience so far was wonderful. The staff members are so caring and accommodating. They told me that for the first 30 days, they are going to be evaluating my brother-in-law. It’s only been two weeks, and they are meeting all of his needs, his cares, and addressing us for dealing with a loved one in an assisted living facility. My brother-in-law loves the food. It’s very homey-type meals. His room is beautiful. Their fun activities keep him entertained. It is a beautiful facility. It is very upbeat and proactive.
– Julie
My brother-in-law is at Frontida. The experience so far was wonderful. The staff members are so caring and accommodating. They told me that for the first 30 days, they are going to be evaluating my brother-in-law. It’s only been two weeks, and they are meeting all of his needs, his cares, and addressing us for dealing with a loved one in an assisted living facility. My brother-in-law loves the food. It’s very homey-type meals. His room is beautiful. Their fun activities keep him entertained. It is a beautiful facility. It is very upbeat and proactive.
– T.C.
My mother passed away at Frontida on 7-3-19. She had been there for a little over a year, she had dementia. My family and I recommend Frontida for those needing memory care. They have an amazing staff that provided the best possible care for mom. The staff is always cheerful and positive. They spend a lot of time interacting with the residents. They put our minds at ease, we knew mom was being well cared for. We are so very happy we chose Frontida.
– Pat
Beyond grateful for the exceptional care our mom has been receiving at Frontida. She’s happy to have made some new friends, enjoys the activities they do, and feels safe and well cared for. It’s not an easy decision to place a parent in the care of others, yet we’re confident she’s happy and well cared for, which puts our minds at ease.
– Jan Hartmann
Frontida was the best place for my mother the last year of her life. She was able to socialize and have friends to talk with and do activities with. The staff was exceptional with her and with all of our family. They did their best even with Covid lockdown to make sure we were able to talk with her and see her, even if it were just by FaceTime visits. Her last days there they were phenomenal in caring for her and keeping her as comfortable as possible with the help of Hospice. They allowed me to be with her while they cared for her that last week of her life, and I can’t imagine not being able to. I would highly recommend Frontida to anyone who has a loved one that needs care, as it’s a family atmosphere, where Angela and the staff are caring, understanding, good at listening and working with family members, as well as residents, and have fun activities for the residents.
– Judy Braker
I am so grateful to have such a wonderful home for me to place Don in. I’d love to have him with me but cannot believe how happy I am to have Frontida and the great staff to take care of him–and me too. Thank you so much!
– Mary
Thank you for all the extra things you do for the residents – for hanging in there during this bump in life and routines. We appreciate all you do – if there is anything we can do for you, please let us know! You are prayed over every day – that you all may stay healthy.
– Carey P. and Sandra O.
We just want to thank everyone for taking such great care of our mothers. During this very difficult time, it is reassuring to know they are loved and well taken care of. These pringles are just a small token for all you do and to let you all know how much we appreciate you!
– Pat S. and Diane B.
Thank You! Those words don’t cover how much we appreciate you all. Thank you for caring for our grandma so well. Thank you also for going above and beyond for our family during this extremely difficult time.
– Gina, Janna, and Pat
Your mission to build trust is what drew me in from the beginning when my siblings and I were looking for a memory care home for mom. In the short time she has been there you have shown so much care and love to her.
– Debbie Giles
Since coming to Frontida, my niece is talking more clearly, socializing, and doing activities that she wouldn’t do before.
– Resident’s Aunt
Frontida is a lovely home. I can see why people in the community speak so highly of Frontida Assisted Living!
– Barb W.
My cousin absolutely loves it at Frontida Assisted Living. She loves the people, loves the home, and really enjoys mingling with other residents.
– Resident’s Cousin
Work
With Us
Ready to make a difference? At Frontida, we value your skills and want to empower you to grow in a team built on trust and a shared purpose. Join us and help provide care that truly makes an impact right here in Wisconsin.
Navigating Every Stage
Together
Making informed decisions about senior living can feel overwhelming, but you don’t have to do it alone. Take our quiz to explore your options and see if you’re ready for this next chapter.
Get
in Touch
We’d love to hear from you! Whether you’re looking for a caring community or a trusted partner, we’re here to help. Let’s start a conversation about what we can do together.
Care, Connection, & Possibility—
Find Your New Beginning at Frontida
