Owners
Helping Owners
At Frontida, we understand your journey—because we’ve lived it.
With years of experience growing senior living communities in Wisconsin, we know firsthand the challenges and opportunities of ownership. We bring an owner’s insight to every decision, helping you navigate regulations, optimize operations, and enhance profitability.
Our one clear objective is to increase the value of your investment by transforming challenges into opportunities for growth and success. We’re not just a management company; we’re your trusted partner in creating thriving, profitable senior living communities.
If you’re looking for a partner who truly understands what it takes, you’re in the right place.
We’ve been in your shoes
—now we’re here to help you succeed
Living
Our Values
At Frontida, we’re always focused on nurturing and building trust. We do this by living and applying our core values in everything we do.
Awards
& Partnerships
Your Success Is
Our Commitment
Partnering with Frontida means working with a team that has walked in your shoes. We know firsthand what it takes to build, operate, and grow successful senior living communities.
Through our bespoke turnaround management, ongoing management, and consulting management services and our we’re the ideal partner to help your community thrive.
Proven Industry
Expertise
We bring decades of senior living experience and approach every partnership with an owner’s mindset and a commitment to excellence.
Results-Driven
Management
Our hands-on strategies enhance operations, boost profitability, and ensure compliance with Wisconsin’s regulatory landscape.
Values-First
Leadership
Our core values shape every decision, creating ethical, effective, and transparent management in our communities.
A Partner Who
Truly Cares
We build real relationships, not just businesses, because your success is personal to us—we know what it takes to thrive.
Are You Facing
Ownership & Investment Challenges?
Is your senior living community delivering a lower-than-expected return? Is it not operating at a level you think it should?
Stop us if you’ve experienced these problems before:
- Low Occupancy: Struggling to attract and retain residents in a competitive market.
- Compliance or Clinical Concerns: Navigating complex state regulations and high standards of care.
- Lack of Cost Controls: Facing unpredictable expenses and difficulty managing the budget.
- High Staff Turnover: Dealing with the high cost and instability of constant hiring and training.
- Lack of Transparency: Needing clearer insights into operational and financial performance.
Many owners face complex operational hurdles that can impact profitability and resident satisfaction. If these challenges sound familiar, our expert senior living operators are here to help you regain control and drive performance.
Increasing Your
Investment’s Value
We provide targeted support designed to deliver measurable results and create sustainable growth. Our leadership team is actively involved on-site, working alongside your staff to implement proven systems and drive operational consistency.
We function as an extension of your team, aligning our strategies directly with your long-term financial and operational objectives.
This collaborative framework is built on a foundation of trust and accountability, giving you the clarity needed to make strategic decisions for your portfolio.
Receive monthly financial reports and department performance insights so you always know where you stand.
We implement robust financial controls and strategic long-term capital expense planning to manage costs effectively.
Our team leverages extensive clinical knowledge and experience to navigate state compliance with confidence.
We develop strong workforce cultures and retention strategies that reduce reliance on costly temporary staffing.
Our sales processes create a healthy resident mix while driving occupancy and unlocking ancillary revenue opportunities.
We ensure operational consistency and system efficiencies through a visible and engaged leadership presence onsite.
Finding Value
In Your Vision
Sometimes, all you need is a trusted partner.
The Frontida team takes a personal, relationship-driven approach to senior living development plans and investments. We invest the time to understand your unique business and provide tailored guidance that feels more like mentorship while staying focused on long-term success.
With our guidance, we can help you navigate:
- Architectural collaboration on layouts, unit mix, and amenities
- Financial pro formas & market research for rent pricing
- Licensing & compliance navigation
- Vendor evaluation and contracting
- Key leadership recruitment
- Pre-opening sales & marketing execution
- Ongoing management after doors open
Launching a new senior living community requires expertise from initial planning to grand opening and beyond. As your development partner, we provide comprehensive support to ensure your project is a success.
A Timeline for Success
Our strategic approach is designed to deliver results at every stage of our partnership.
We stabilize, optimize, and position your asset for maximum value based on your long-term goals.
Our initial focus is on fixing compliance issues, controlling expenses, and stabilizing operations to build a strong foundation.
We drive Net Operating Income growth through strategic occupancy improvements and continued expense control.
We position the asset based on your goals, whether that’s preparing for a refinance, a HUD loan, or a premium sale.
Our
Growth
Leased 3, 20-Bed CBRFs in Milwaukee. Exercised option to purchase in 2015. Sold Facilities in 2019.
16 Bed CBRF in New Berlin, WI. 10 year lease
8 Bed CBRF in Delafield, WI. 4 year lease.
19 Bed CBRF in Fond du Lac, WI. Exercised option to purchase in 2015
Leased Willowgreen Home24 Bed CBRF in Caledonia, WI. Ongoing 10 year lease
24 & 26 Bed CBRF in Fond du Lac, WI. Exercised option to purchase in 2019
Top Workplace AwardMilwaukee Journal Sentinel Award won 6 consecutive years
22 & 26 Bed CBRF in Kimberly, WI. Exercised option to purchase in 2020
Leased Azalea Place20 Bed CBRF in Kenosha, WI. Exercised option to purchase in 2018
Frontida Assisted Living recognized by Kenosha Area Business Alliance
Crystal Miller, CEO, recognized by Kenosha Area Business Alliance
Frontida Management Group (FMG) established to manage outside clients in addition to real estate owned
Small Business Achievement AwardFrontida of Kimberly recognized by Heart of the Valley Chamber of Commerce for response to the COVID-19 Pandemic
Established Frontida Management GroupFrontida of Germantown first client
Added Frontida of Elkhorn (44 bed CBRF), Frontida of Manitowoc (44 CBRF), and Clifden Court (125 bed CBRF)
Added Riverwood Senior Living in Wisconsin Dells (55 bed CBRF)
Beginning partnership for a new build in Kaukauna, Wis. (212 bed, CBRF, RCAC and IL)
Began management of Allouez Senior Living community (125 CBRF)
We truly care–
for all the right reasons
Wisconsin’s Own
Take the First Step
Towards Your Future
Success in senior living starts with the right partner.
Whether you’re looking to streamline operations, expand your portfolio, or enhance resident care, Frontida is here to help.
Let’s start the conversation and turn your vision into reality.
Lifestyle
Options
Every lifestyle we offer is tailored to meet our residents’ unique needs, with comfort and connection at the heart.
Assisted Living
We can make life a little easier. Our assisted living lifestyle offers the right amount of help with daily activities, so our residents can focus on doing what makes them happy.
Memory Care
In a caring, nurturing environment, everyone should feel understood and supported. Our memory care program honors everyone’s journey while creating meaningful opportunities for connection and engagement every day.
Behavioral Health
Mental health is of the utmost importance. We help our residents find peace of mind with our compassionate behavioral health approach—focused on providing dignity, understanding, and a supportive environment you can trust.
Independent Living
In our independent living communities, residents find the freedom to explore their passions while being part of a vibrant, supportive neighborhood. Coming soon to our Riverwood location in 2026 and Kaukauna, Wis. in 2027.
Your
Frontida Story
Communication with administrators has been open and transparent. And they have been very helpful in our design of a unique personalized care plan. I greatly appreciate that collaboration. The caregiving staff is top-notch. The dedication and care they bring to the residents is superb. They’ve earned my trust and gratitude.
– Todd F.
We are very pleased as a family with the care our mom is getting. Very impressed with the amount and quality of the activities you have for the residents. Keep up the good work!!!
– Ric H.
Frontida is a company that truly stands by their values, the leadership team has provided so much support allowing us to get better every day. I have worked here for over a year and can honestly say we have done a 180. The care of our residents comes first and it shows. We continually strive to be a great place to work and take pride in how we treat others. It has been a phenomenal experience becoming part of the Frontida team, and I am very excited to see what the future holds.
– Dennis P.
I have had a great experience working here and am looking forward to my future with Frontida. The management and ownership involvement is incredible! The level of dedication the company has to the care of our residents is refreshing. Frontida also truly cares about their staff and investing in their growth and success. I would definitely recommend Frontida to anyone looking for a rewarding career or a dedicated home for their loved one.
– Sam T.
Our family is grateful for the love and care Mom received over the last four years. It was never going to be easy, but knowing Mom was safe and genuinely cared for was a huge relief. Frontida was her home, and by extension, it was also ours. Thank you for making us always feel welcome.
– Resident’s Family
My brother-in-law is at Frontida. The experience so far was wonderful. The staff members are so caring and accommodating. They told me that for the first 30 days, they are going to be evaluating my brother-in-law. It’s only been two weeks, and they are meeting all of his needs, his cares, and addressing us for dealing with a loved one in an assisted living facility. My brother-in-law loves the food. It’s very homey-type meals. His room is beautiful. Their fun activities keep him entertained. It is a beautiful facility. It is very upbeat and proactive.
– Julie
My brother-in-law is at Frontida. The experience so far was wonderful. The staff members are so caring and accommodating. They told me that for the first 30 days, they are going to be evaluating my brother-in-law. It’s only been two weeks, and they are meeting all of his needs, his cares, and addressing us for dealing with a loved one in an assisted living facility. My brother-in-law loves the food. It’s very homey-type meals. His room is beautiful. Their fun activities keep him entertained. It is a beautiful facility. It is very upbeat and proactive.
– T.C.
My mother passed away at Frontida on 7-3-19. She had been there for a little over a year, she had dementia. My family and I recommend Frontida for those needing memory care. They have an amazing staff that provided the best possible care for mom. The staff is always cheerful and positive. They spend a lot of time interacting with the residents. They put our minds at ease, we knew mom was being well cared for. We are so very happy we chose Frontida.
– Pat
Beyond grateful for the exceptional care our mom has been receiving at Frontida. She’s happy to have made some new friends, enjoys the activities they do, and feels safe and well cared for. It’s not an easy decision to place a parent in the care of others, yet we’re confident she’s happy and well cared for, which puts our minds at ease.
– Jan Hartmann
Frontida was the best place for my mother the last year of her life. She was able to socialize and have friends to talk with and do activities with. The staff was exceptional with her and with all of our family. They did their best even with Covid lockdown to make sure we were able to talk with her and see her, even if it were just by FaceTime visits. Her last days there they were phenomenal in caring for her and keeping her as comfortable as possible with the help of Hospice. They allowed me to be with her while they cared for her that last week of her life, and I can’t imagine not being able to. I would highly recommend Frontida to anyone who has a loved one that needs care, as it’s a family atmosphere, where Angela and the staff are caring, understanding, good at listening and working with family members, as well as residents, and have fun activities for the residents.
– Judy Braker
I am so grateful to have such a wonderful home for me to place Don in. I’d love to have him with me but cannot believe how happy I am to have Frontida and the great staff to take care of him–and me too. Thank you so much!
– Mary
Thank you for all the extra things you do for the residents – for hanging in there during this bump in life and routines. We appreciate all you do – if there is anything we can do for you, please let us know! You are prayed over every day – that you all may stay healthy.
– Carey P. and Sandra O.
We just want to thank everyone for taking such great care of our mothers. During this very difficult time, it is reassuring to know they are loved and well taken care of. These pringles are just a small token for all you do and to let you all know how much we appreciate you!
– Pat S. and Diane B.
Thank You! Those words don’t cover how much we appreciate you all. Thank you for caring for our grandma so well. Thank you also for going above and beyond for our family during this extremely difficult time.
– Gina, Janna, and Pat
Your mission to build trust is what drew me in from the beginning when my siblings and I were looking for a memory care home for mom. In the short time she has been there you have shown so much care and love to her.
– Debbie Giles
Since coming to Frontida, my niece is talking more clearly, socializing, and doing activities that she wouldn’t do before.
– Resident’s Aunt
Frontida is a lovely home. I can see why people in the community speak so highly of Frontida Assisted Living!
– Barb W.
My cousin absolutely loves it at Frontida Assisted Living. She loves the people, loves the home, and really enjoys mingling with other residents.
– Resident’s Cousin
My mom just spent her first week here. SHE LOVES IT. Being her daught, it was a VERY hard decision but Frontida takes great care of my mom. I can finally live my life and be at peace knowing she’s safe and getting her meds. Thank you so much.
– Kathleen W.
I appreciate [Frontida Team] for always being so responsive and easy to work with. I can tell you are in this for the right reasons and so are your fellow leaders in your communities.
– Fond du Lac Social Worker
Frontida did a great job turning around our community in the aftermath of the pandemic and after federal support ran out. When we discussed the assignment, Crystal was realistic and helped us determine how long the turnaround would take and how much it would cost. Frontida brought in an entrepreneurial, ownership mindset from day one. … The proof of their success is in the numbers. … Crystal and her team did a great job for us and we look forward to working with Frontida on another project.
– David Watkins, SHA Capital Partners
Work
With Us
Ready to make a difference? At Frontida, we value your skills and want to empower you to grow in a team built on trust and a shared purpose. Join us and help provide care that truly makes an impact right here in Wisconsin.
Navigating Every Stage
Together
Making informed decisions about senior living can feel overwhelming, but you don’t have to do it alone. Take our quiz to explore your options and see if you’re ready for this next chapter.
Get
in Touch
We’d love to hear from you! Whether you’re looking for a caring community or a trusted partner, we’re here to help. Let’s start a conversation about what we can do together.
Care, Connection, & Possibility—
Find Your New Beginning at Frontida
